From Insight to Impact: Behind the Scenes of the new Australian Wine Campaign

Join Bree Wood (Wine Australia) and Will Fuller (Fuller Brand Communication) for an engaging and insightful webinar as they walk through the strategy and creative thinking behind the new Australian Wine domestic marketing campaign.

In this session, you’ll gain a deeper understanding of the market dynamics and consumer trends that informed the campaign, explore the creative development process from concept to execution, and learn how messaging was carefully aligned to resonate with target audiences while meeting the needs of a broad and diverse sector. Plus, discover how effective stakeholder engagement plays a pivotal role in bringing the campaign vision to life.

This is a must-attend for marketing and communication professionals looking to enhance their strategic thinking, creative alignment, and stakeholder collaboration skills.

This webinar is free to EVERYONE. Whether you are a member or a non-member you can access this webinar without any cost.