Discover how changing consumer preferences are creating new opportunities for Australian wine businesses in the mid-strength category.

Join Wine Australia at a webinar exclusive to members of the Australian grape and wine industry, where our team will discuss the latest market insights and trends, evolving consumer expectations and findings from the new Nielsen IQ (NIQ) research on the opportunities for Australian wine producers in the mid-strength category. 

Access is free and exclusive to members of the Australian grape and wine sector (Exporter ID or ABN is required for registration. Verification is required).

This webinar will:

• explore the emerging market opportunities for Australian mid-strength wines, driven by changing consumer preferences worldwide

• provide insights into moderation trends, shifting consumer expectations, and highlights from the latest NIQ research

• discuss promising consumer segments and category propositions in Australia, the USA, UK, and China.

• Provide regulatory market information and share technological advances shaping the future of the mid-strength wine segment.

This project has been supported with funding from the Department of Agriculture, Fisheries and Forestry through the Grape and Wine Sector Long-term Viability Support Package.

Speakers

• Paul Turale, General Manager Market Development

• Angelica Crabb, Senior Analyst

• Peter Bailey, Manager Market Insights

• Ned Hewitson, General Counsel and General Manager, Regulation, and

• Updates from Australian researchers and technical specialists in the mid-strength space