What the One Grape & Wine Sector Plan means for you & your State
The One Grape & Wine Sector Plan lays out a set of priorities and actions to help the sector reset the course for future resilience, getting us back on track towards Vision 2050.
Its objective is to help the sector take action to improve profitability and resilience by identifying the priorities areas where the sector has said it wants investment and collaboration to be made until 2030.
The One Grape & Wine Sector Plan is a collective effort. It aims to help align the plans across our organisations and find opportunities to collaborate across the sector.
Building on the success of our past
In 2020, the sector mapped the path to a profitable, productive, resilient and sustainable future by 2050. The sector’s ambitions were reflected in the sector document Vision 2050.
Sector success challenged by headwinds
Since then, we’ve been subjected to ongoing challenges that have pushed the sector off course. Without a change of direction, achieving the goals of Vision 2050 will be extremely difficult.
With pressure mounting and profitability declining, the sector called for action and Australian Grape & Wine and Wine Australia joined with state and regional associations on an Australia-wide consultation along our value chain to develop an industry strategy.
Collaborative sector response to recalibrate path to success
The intent of the One Grape & Wine Sector Plan is to rechart the course towards the ambitions within Vision 2050.
The extensive feedback from the draft has been incorporated into the final Plan. It articulates the sector’s priorities, and outlines clear actions to be taken by all parts of the sector to achieve individual, business and sector success.
The sector priorities are captured in six themes:
our place & product
our markets
our consumers, customers & community
our sustainability
our people
our systems & infrastructure.
Commitment and action will determine our success
Success is not guaranteed. More than ever, success is dependent on commitment and action by all, embracing innovation, new approaches and practices, to forge a new path for the sector.
Recognising the different roles we all play, Australian Grape & Wine and Wine Australia have highlighted the actions we have committed to take and have recommended actions that the sector can take to support collective progress.
