Endeavour Drinks Group State of Grapes Report
Ready to get the real scoop on what's happening in the Aussie domestic wine scene? We've got our hands on a special report, State of the Grapes (August 2025), that's a total game-changer. It's the first time Endeavour Group (think Dan Murphy’s and BWS) has dropped a deep dive like this, pulling insights straight from their customer data.
This isn’t just some random report—it’s the definitive guide to what Aussies are actually buying, drinking, and loving. Forget guessing games; this report breaks down everything from varietal trends and regional preferences to emerging customer needs. It’s all about helping you find those golden opportunities and nail your next move, whether you’re a winemaker, distributor, or marketer.
The latest report (covering April to June 2025) highlights some super interesting trends:
Meaningful connections: People are ditching big nights out for smaller, more personal get-togethers.
Lighter, more "sessionable" styles: Think more sparkling wines, rosé, and single-serve spritzers.
Value is king: Customers are looking for economical pack sizes and ultra-convenient options.
The report also dives into what different generations are drinking and where the biggest growth opportunities are hiding. It’s all about helping you tap into what's next.
This info was first shared at the Wine Australia Update in July 2025, and you can watch the presentation here and now it's yours to dig into.
Endeavour Group operates Australia’s largest retail drinks network under the Dan Murphy’s and BWS brands, and also operates a large portfolio of licensed hotels in communities across Australia. It has its own wine brands, under the collective banner of Pinnacle Drinks, and operates a number of wineries around Australia and New Zealand under the group name Paragon Wine Estates. Pinnacle Drinks is one of the top 20 wine producers in Australia in its own right.
