So, What’s the Deal with One Grape & Wine Sector Plan?
Here's the lowdown on the One Grape & Wine Sector Plan, a big-picture industry roadmap to help us all get back on track for a profitable and resilient future. Think of it as a reset button for Vision 2050, created to tackle recent challenges like oversupply, rising costs, and trade issues.
The plan is a collaborative effort, developed by the industry for the industry, and it's built on six key themes:
Our Place & Product: Making sure we're growing what the market wants while staying true to our unique Australian identity. This means using data to guide what we grow and how we innovate.
Our Markets: Boosting the value and image of Australian wine, both locally and internationally.
Our Consumers, Customers & Community: Understanding what consumers are truly looking for and aligning our products to meet that demand.
Our Sustainability: Embracing sustainable practices to ensure the long-term health of our businesses and the environment.
Our People: Attracting, developing, and retaining skilled professionals to future-proof the industry. This is where Rootlings comes in! The creation of our network, which supports under-35s in the industry, is a direct outcome of this pillar.
Our Systems & Infrastructure: Modernising our systems with digital tools, tech, and data to boost performance from the vineyard to the glass.
The whole thing is about everyone in the sector—from producers and researchers to marketers and sommeliers—working together to forge a new path forward. It's about collective responsibility and tangible actions to ensure a vibrant future for Australian wine.
